- CultureDiligence, Progress, Aggressiveness；
- MissionAdding more color and health to life
- VisionBecoming a global cooperative model in natural pigment industry
-
Integrity
Adhering to industrial standard, producing quality product and observing our commitment -
Gratitude
Gratitude to our customers, colleagues and the society -
Innovation
Innovating idea, improve platform and deliver superior result -
Challenge
Self-challenge, competitor challenge, surpass the limits. -
Core value
Success derives from adherence to standard